According to the Telegraph, the average age for a kid to get his or her first cell phone is eight. Eight! I was lucky enough to get my first cell-phone at the age of 16. At that time this was a shared resource where one in five had one. A brick sized phone was a status symbol. This was still the age of the beepers and pagers.

According to the survey based on“1,435 people including 546 children aged seven to 15, 676 parents and 759 grandparents between January 16 and 26,” 35 percent of children own a cell phone by age eight. That only confirms that the E*TRADE Blackberry baby (Mobile Baby)  is still ahead of the curve.

In the UK mobile technologies are more mainstream than in USA. There are obvious advantages to getting your kid a cell-phone, as you can always reach them. Carriers are offering services that are able to report the location of the device and plant it on the map. For example, Sprint Family Locator charges $5/month for this service and allows parents to set alerts based on time and location. So now you can make sure your kid goes straight home right after school or stays within one mile from the house.

This entry was posted on Wednesday, February 18th, 2009 at 6:00 am.
Categories: Headlines, Location Based Services, Market Research.

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