The latest Mobile Advertising Report from market research agency GfK (and mobile social network Limbo) finds that users of Apple’s iPhone were more likely to recall and respond to ads than other mobile phone users.

Some other interesting findings from the study:

  • iPhone users are four times as likely to recall LBS (location-based service) ads as non-iPhone users.
  • Calling a toll free phone number published in the ads is the most common means of response; iPhone users called twice as much as non-iPhone users
  • One in seven consumers reported buying a product or visiting a store as a result of seeing a mobile advertisement; for iPhone users, more than one in four bought something as a result of seeing an ad

More info at ReadWriteWeb.

This entry was posted on Friday, February 27th, 2009 at 2:30 pm.
Categories: Market Research.

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