Feb 27, 20090
Ads work best on the iPhone
Categories: Market Research
The latest Mobile Advertising Report from market research agency GfK (and mobile social network Limbo) finds that users of Apple's iPhone were more likely to recall and respond to ads than other mobile phone users. Some other interesting findings from the study: iPhone users are four times as likely to recall LBS (location-based service) ads as non-iPhone users. Calling a toll free phone number published in the ads is the most common means of response; iPhone users called twice as much as non-iPhone users One in ... Read More
