Mobilestead Blog » ads http://blog.mobilestead.com Just another WordPress weblog Thu, 15 Oct 2009 05:39:17 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Ads work best on the iPhone http://blog.mobilestead.com/2009/02/27/ads-work-best-on-the-iphone/ http://blog.mobilestead.com/2009/02/27/ads-work-best-on-the-iphone/#comments Fri, 27 Feb 2009 19:30:22 +0000 Ilya Zatulovskiy http://blog.mobilestead.com/?p=30 ]]> The latest Mobile Advertising Report from market research agency GfK (and mobile social network Limbo) finds that users of Apple’s iPhone were more likely to recall and respond to ads than other mobile phone users.

Some other interesting findings from the study:

  • iPhone users are four times as likely to recall LBS (location-based service) ads as non-iPhone users.
  • Calling a toll free phone number published in the ads is the most common means of response; iPhone users called twice as much as non-iPhone users
  • One in seven consumers reported buying a product or visiting a store as a result of seeing a mobile advertisement; for iPhone users, more than one in four bought something as a result of seeing an ad

More info at ReadWriteWeb.

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